Public Relations
How to structure a movement's communication to mobilise internal and external support: mapping audiences, visual identity, owned channels, press relations and institutional partnerships.
Visibility is often as important as on-the-ground action. This training teaches how to build a coherent and effective communications strategy to generate support, resist adversarial disinformation, and gain national and international legitimacy.
What you will learn
- Map target audiences and tailor messages to each segment
- Define a consistent visual identity and shared key messages
- Manage owned channels (social media, website, newsletters) and press relations
- Build institutional partnerships and prepare for public speaking engagements
Who is this for?
Communications officers of civic movements, press-relations militants, campaign coordinators seeking to strengthen their organisation’s visibility and credibility, and representatives of opposition movement leaders (close associates, family members, or activists acting on behalf of an imprisoned or exiled leader).
Interested in this training? Write to us to discuss your needs.
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